Essay #2: I-Support Elevator Pitch

Elevator Pitch:  I-Support.com

Hello my name is Jerimiah Cervantes, CEO of I-support.com, and I welcome you and your businesses to be a part of a whole new awareness in the consumer marketplace.  I-support is a web based company who matches consumers with companies and business that support similar charities.  Our site provides companies with innovative and effective advertising for little to no investment. 

With the advent of the internet and the information age, your customers are smarter, make informed decisions, and are socially aware.  The customer in the digital age wants to know where their money is going once a transaction is made, and will patronize companies that donate to their favorite charities and organizations. However, an individual would have to do hours of research to find out this information.  I-support.com makes this process simple.   With a click of a button this information is readily available to potential customers.

Certainly your company is generous, but do your customers know who you support? 

In 2010,  corporations gave a total of $38.99 billion to non-profit charities. 

To whom did your business give and how much?  What programs and causes benefited and continue to benefit from your philanthropy?  Your patrons want to know. 

According to the US Bureau of Labor Statistics, the average family spends $6,129 on food, $1,700 on apparel and related services, $7,677 on transportation, and $2,504 on entertainment.  This is $18,010 per year that is given to some kind of business for a good or service.

Moreover, families and small businesses accounted for 75% of the total giving in 2010, and 60% of cash money donated came from those earning less that $90K per year.  Americans love to spend money, but it is clear they also are compelled to give.

I-support provides companies with the opportunity to harness this socially educated consumer, one whom chooses a product for its quality and a company for its compassion.  

By becoming a member of I-support, a patron company has full access and control of the information a potential customer sees.  The basic company page is free, only takes a few minutes to sign up, and businesses can update their content as often as they wish.

Free membership includes your company logo, type of industry, percent of budget dedicated to giving, a list of charities and organizations you support, and one paragraph of text explaining why you give to selected organizations. 

Premium membership is $249.99 and includes the benefits of free membership plus advertising and promotional space on the I-support homepage, direct links to your company’s home page and other sites of your choice, and unlimited content. 

Imagine a customer shifting their purchasing power to your business solely because you support a cause that is close to their heart.  A mere shift of $1,000 in spending pays for the cost of premium membership 40 times over. 

Let your current and potential customers know the good your company does and what you are passionate about.  You will earn long-term customers not by marketing to their instant desires, but by catering to their heart. 

I-support.com.  Helping people put their money where there heart is.